Rimmel Magical Stay Lipcoat

I love doing a lip-centric look. In my opinion, nothing makes you look more vibrant than a bright red or pink lipstick (and nothing is easier than swiping some on). But I’ve long had a problem with these looks: I am constantly┬ádrinking, snacking, and making a mess of myself in a general way.

So when I went to a recently opened Korean beauty store and found Rimmel Magical Stay Lipcoat, I was intrigued. I was assured by the sales associate that yes, it really worked.IMG_7261.JPG


(I’m also very intrigued when I see Korean or Japanese products from brands we can acquire in the US where I live. Also, when I see a woman apparently horrified by cupcakes, that works, too).



I figured the best way to try it out would be to put on one of my favorite lipsticks and try to drink something. I opted for MAC Ruby Woo. The application process is simple: shake up the container, put a tiny dot on to your finger, then coat it over your lipstick.

Me, ready to test.IMG_7249.JPG







I chose a white mug so I could really see if it came off or not. I took a sip…

Lo and behold, my lipstick did not budge. Even more impressively, the white mug had zero product on it. I continued drinking and sure enough, my lipstick stayed on. The effect lasted for hours.

So I’m not saying I’m going to go back and buy the entire stock, but I’m not ruling that out, either. The product has an almost velvety texture, but not an unpleasant one, and I didn’t find it overly drying on the lips. Mostly, I’m happy to have a product that really makes lipstick last so I can rock this kind of bold lip with confidence.